The idea of my own brand has been on my mind for a long time, but I didn't have a clear direction. I knew I wanted something that represented me, a brand that expressed quality and comfort, but also a certain style. I envisioned everything with the idea of a pleasant experience: outfits, packaging, website, special collections, outdoor campaigns. An experience that I want you to be a part of.

The inspiration came from traveling to places that made me understand and concretely feel what can make you happy. I was impressed by the people, their lives, the places. I experienced the joy of a sunset on a nearly deserted island, having a roof over your head when you have nowhere to sleep, a kind word from a stranger, a cake made with love from almost nothing, a quote written on a wall that can make your day better, or a message found on a T-shirt at a roadside store.